On the far left, scroll down to Live Video Title and add your title then complete the section for the description. Note: Instead of being on camera, you can choose to “Start a Screen Share.” Unfortunately, when you start your broadcast, you won’t be able to switch from screen sharing to your web camera.Īfter you’ve connected your hardware, it’s time to create a title and description to accompany your live video. Add a cover image/video and a catchy title for the Event Name as you normally would. Click on that link then click on the blue button, “Create Event.”Ī new window will pop up. On your Business Page, you’ll find the Events section in the left-hand column. Now that you have everything that you need to live stream, let’s go through the steps of how to live stream to a Facebook Event. Need recommendations for live streaming gear? Check out my live streaming gear guide here. If you want to get fancier, you can live stream with a DSLR.Īudio: Use your built-in mic or external mic. Video: Use your built-in camera or external webcam. You just have to use a Stream Key so it gets a little clunky but I’ll explain more about that in just a little bit… In addition to needing Facebook Live Producer, you’ll also need the following: However, you CAN still use your favorite third-party live streaming platform with Live Producer. I would ditch Live Producer altogether if I could but I can’t.Īt the time of writing this guide, it’s required in order to live stream into a Facebook Event. Would I use it? Honestly if I didn’t have to, I wouldn’t. It’s free and has a few cool features built-in like the ability to crosspost, auto-share to groups, post questions, polls, and see how your broadcast is performing as far as Stream Health. In simple terms - Live Producer is Facebook’s interface for live streaming on the platform through a web-based browser. A small stream preview is available in the bottom right-hand corner simply scroll up to access a larger stream preview. Critical functions such as Source Details and Stream Health, plus interactive features like Polls, are located in the top navigation bar. You can manage your Live post(s), scheduling and certain broadcast Settings in the left-hand column. Live Producer can be accessed from any entry point to Live from a Page and at /live/producer. Live Producer is the new way to go Live on Facebook using higher-end production equipment and streaming software. When you live stream into a Facebook Event, you have to use Facebook Live Producer. What You Need to Live Stream to a Facebook Event Wait - what the heck is Facebook Live Producer?Īh, let me explain. Sadly though, if you choose to crosspost or auto-share your live stream into a Facebook Group, comments from those destinations won’t appear in Facebook Live Producer. If you want to reach more viewers, you can use Facebook Live Producer features like:Īutomatically sharing the broadcast into a Group that you’re an Admin of Plus viewers from both destinations can interact and engage with each other’s comments. What’s even more interesting is that when you live stream into a Facebook Event, the broadcast appears both in the Event and your Business Page. This new feature where you can live stream INTO an event cuts all of the promotional efforts in half. RELATED: How to Build a Messenger Bot For Your Facebook Live I’ve experimented with adding the scheduled broadcast link in the destination field of an Event, copied and pasted the link in the description, and have even played around with Messenger Bots. Our team invests a lot of time and effort in creating the Event from the cover image to the description and inviting loyal super fans. Thirty-five million people view a public event on Facebook each day. Most people don’t know this but more than 700 million people use Facebook Events each month to market their events - even virtual ones. As a Facebook Live Producer, you need to do better.įor Lights, Camera, Live, we have always leveraged Facebook Events. People won’t go to your show unless they know about it.Īnd if you’re relying on a single Facebook Notification to attract viewers, then your broadcast will get buried in a sea of alerts. When you're competing with other content in the Facebook News Feed, how do you get viewers to stop scrolling and make time for YOUR show? One of the most frequently asked questions about live streaming is, “How do I get more viewers?”
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